Be Serene

Expert Jonas Rask

Opened on 1 August, Il Sereno Lago di Como is one of 2016’s most hotly anticipated hotel debuts—and perhaps the buzziest, most stylish new place to stay in all of Europe. It’s a spinoff of the exclusive Le Sereno in Saint Barthélemy, built by the same owners; it’s on the edge of a cliff in a quiet and secluded Como town called Torno, set on the southwestern corner of the glamorous, horseshoe-shaped lake.

But this isn’t just another Lake Como grand dame, filled with century-old antiques or crushed velvet window drapes. This is Lake Como for the next generation. It’s less Oscar de la Renta and more Alexander Wang.

The hotel’s 30 suites run upwards of EUR800 per night are now constantly already sold out. For those who can get in while it’s still peak season, here’s a primer on the hotel’s most impressive design features. Pocket the intel and your fellow jetsetters will think you’re already a regular.