Editorial note

Editor's Note

Kim Grenaa has more than 20 years of experience in the fashion and lifestyle industries. Grenaa is the creative director at Grenaa Creative, where he develops concepts, campaigns, and fashion shows for brands and magazines, including Hugo Boss, H&M, Designer’s Remix, ELLE, and Harper’s Bazaar.

Grenaa is also the Creative Director and Editor in Chief of bi-annual DANSK Magazine, the world’s most independent fashion magazine, which is distributed in 25 countries. In this work, Grenaa works with some of the world’s best photographers, models, artists, and fashion brands.

Every season, Grenaa travels to the fashion shows in Milan, Paris, London, and New York, where he takes on the task of dissecting current trends and figuring out where the direction of fashion is headed. Grenaa has become a regular fixture at the shows and is heralded as one of Northern Europe’s top trendsetters.